HUBRIS / Personnel Perpetually In Production Nashville, TN

Chuck Arnold

Creative director, animator, ad-maker, and the entire staff of HUBRIS. Eighteen-plus years of making things move — now aimed at the stories nobody could afford to make until now.

Role
Founder · Everything
Years in Craft
18+
Base
Nashville, TN
Education
MTSU · Graphics
01The Character
Founder · Sole Proprietor of the Chaos

Every show here gets a character brief. Fair is fair.

CHUCK ARNOLD — multidisciplinary maker, reluctant one-man studio, moral center of his own bullpen. Leads through making. Constitutionally incapable of leaving an idea un-built. In his own words: a fucking idea machine. Let's go.

Eighteen-plus years across design, motion graphics, animation, illustration, editing, and post-production — agency floors, broadcast deadlines, election-cycle war rooms, and in-house edit bays. The kind of career where you learn every job in the building because the deadline doesn't care whose job it was.

His objective in every scene: take a loose idea and get it to the screen with its soul intact — characters, worlds, boards, style frames, motion tests, finished films, fast. The process pairs traditional Adobe craft with AI pipelines, using generation for speed and human taste, timing, and design judgment for the final ten percent that makes work feel premium instead of generated.

The recurring theme, if you've browsed the slate, is not subtle: midcentury title design, punk-pop poster print, 1989 paste-up boards, Saturday-morning cartoons that never existed. He makes new things that feel like artifacts — the newest tools in the world, pointed backward at everything that made him want to make things, and forward at everything that couldn't be made before.

The worldview: story persists. Platforms rise and fall and rename themselves, and through all of it people still want their stories — genre storytelling is due a renaissance, a new golden age that isn't TV because it's everything, everywhere. The old budgets can't survive at that scale; the ideas can. He isn't trying to reinvent the wheel. He's trying to make fun, funny, irreverent, insightful genre shows people actually want to watch — and for the first time in the history of the medium, one person with taste and stamina can.

He named the studio after the sin most likely to bring him down. He'd rather name it than pretend he doesn't have it.

02Previously On

Eighteen years. Seven seasons.

2008 — PRESENT
The Freelance Years (ongoing)
The longest-running arc: motion, illustration, and animation for anyone with a good problem — including early seasons at Timbuktoons doing After Effects, background painting, and digital ink & paint.
2012 — 2014
The Healthcare Network
HTV: design, animation, storyboards, and illustration for broadcast healthcare programming. Learned to make anything visual — even the stuff nobody thinks can be visual.
2013 — 2015
The Explainer Era
Explainify: storyboards, design, and animation, concept to delivery. The 90-second explainer is secretly the hardest format in the business — compression school, with invoices.
2014 — 2016
The War Room
Fletcher Rowley: producing, editing, and animating broadcast campaign spots at election-cycle pace. Air dates don't move. You learn to be good and fast, in that order, simultaneously.
2016 — 2019
The In-House Years
American Addiction Centers: national digital, social, and broadcast content from inside the building — edit, motion, animation, design. Work that had to matter to people on their worst day.
2021 — 2022
The Senior Animator
Knocking: senior animation and motion design for brand and product video. The craft-refinement season.
2022 — PRESENT
The Director's Chair
CounterPoint Messaging: Director of Creative Services & Post — leading creative and all post for broadcast, digital, and social, and integrating generative AI into agency workflows with real guardrails. Meanwhile, after hours: everything on this site.
The Point of All This

The tools finally caught up to the ideas. HUBRIS is what happens next.

Get In Touch